March 24, 2021 | 7min read
Technology has been one of the greatest allies for the leverage of many businesses around the world. Its importance is evident as many tools have been used by various professionals within companies in a way that became an excellent means of business diversification. It also enabled the entry of these companies into international markets when well applied and used within them.
How to make the proper use of technology for an efficient management of companies on social networks?
- Strive for quality: today, everyone is connected to social networks, so all the content published by companies should not only add value to the brand, but also convey specific and clear information so as not to go unnoticed. Social networks should not be managed just by posting everything without the content conveying relevance to a prominent theme.
- Make better use of your social media time: time is money, so the way you use your social media will determine the efficiency of its management in the overall operation of your company.
- Create a posting schedule: this tool is primordial, you can manage the content posted better because of it. You also avoid excess or missing content, which also leads to a more detailed analysis of customer feedback.
- Be present and be remembered: the use of hashtags in a strategic way and mentioning the most participatory customers encourages engagement since the lack of these basic behaviors creates a distance between the company and potential customers. When creating a brand hashtag, use something easy or simple to say or write.
- Allow room for change: with the advancement of technology, companies should adapt to the use of the media and its trends, so they must allow room for change in corporate management from customer feedback through advertising campaigns, promotions/sales of items. From the analysis of customer attitudes, it is possible to evolve along with the competition.
- Incite emotions and provoke responses: posts should convey feelings such as joy, surprise, admiration or curiosity because they will be shared more often in the media. Ask questions to your audience that make them stop to reflect and answer.
Customers’ experience is quite impactful for business. A good experience can easily turn dissatisfied customers into satisfied customers and with the intention of rejoining your services.
Speaking of online customer service, although the increasingly virtual nature of business has reduced face-to-face contact with customers, it is important to always remember that people are still people when they are interacting with you via desktop, cell phone, or any other device. “People can observe your online presence, never forget that.”
In short, the customer experience is the sum total of everything that goes through their mind during their interaction with the company. Anything that grabs customer’s attention towards your brand will be part of their experience.
The experience they take away from the interaction with your company will also determine whether they will recommend your services to others or not. A bad experience can lead them to equally influence others not to purchase your services. “Hence the extreme importance in giving your customer the utmost attention”.
In conclusion, technology will certainly be taken as potential mechanisms in attracting customers and can add more value to the brand by really transmitting its essence.
What makes you want to improve the way you manage your social networks, significantly improve the impact of customer treatment in digital marketing and help the communication and marketing aspect within your company?