March 24, 2021 | 2min read
The organic search are results controlled by Google, and there is no way of paying for a prominent position in this type of search. To define the positions of each site in organic search, Google analyzes more than 500 factors to be sure that when clicking on a link the user will have a good experience and find answers he wants.
So what are the advantages of investing in organic search:
- You will have a higher volume of traffic on your site since, according to studies, the results presented at the top of the organic search receive about 60% to 70% of the clicks, and the user tends to trust more those who have conquered that position for free.
- Placement in a prominent place, the ones at the top receive much more clicks than those in less privileged positions. You have to pay for the clicks on your link.
Sponsored links are campaigns created through Google Adwords where you can buy keywords through which your website will appear in the search easily.
Advantages of investing in sponsored links:
- Immediate result, soon after creating the campaign, the site appears among advertisers and starts receiving clicks.
- It is possible to establish the beginning and the end of a campaign, it is important to establish these parameters mainly for temporary or seasonal campaigns.